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Web & digital design

Social media design.

A feed that looks intentional, not improvised.

Templates and one-off graphics built for how your organization actually posts, sized right for every platform you use.

Social media design succeeds or fails on one question: does it make the next action obvious? For a nonprofit, that action might be a donation, a volunteer application, or a program sign-up, and every layout, headline, and button on the page is judged against whether it moves a visitor toward that action or gets in the way of it. A feed that looks intentional, not improvised.

We also design for the people maintaining the site after launch, not just the people visiting it. Nonprofit teams rarely have a full-time developer on staff, so every build is structured so a communications coordinator or program director can update copy, swap images, or add a new page without filing a support ticket. That’s as much a part of social media design as the visual design itself.

Performance and accessibility aren’t treated as optional extras either. A slow-loading page or one that’s unusable with a screen reader quietly costs you donors and applicants you never hear from, so both are checked before launch rather than left as a someday improvement on a backlog no one gets back to.

What's included
Platform-specific templates (feed, story, reel cover)
A content calendar-friendly template system
On-brand without needing a designer for every post
Editable in Canva or Figma, your choice
Who this is for
Organizations whose site still looks and functions like it did five years ago
Teams who need staff, not just developers, to be able to update pages
Programs launching a new campaign, service, or fundraising push that needs its own home online
Anyone losing donors or applicants to a slow, confusing, or outdated experience
How we approach it

Three steps, start to finish.

01
Plan
We map the pages and user journey around the actions you actually need visitors to take, using analytics from your current site (if you have one) to see where people are dropping off today.
02
Build
Design and development happen in parallel, reviewed with you at every milestone rather than delivered as one big reveal at the end, so there are no surprises in week seven of an eight-week project.
03
Launch
We ship, test across devices and browsers, and hand off an editable site your team can maintain, including a short training session so your staff isn’t guessing at the CMS on day one.
Recent work
Common mistakes

What we see organizations get wrong.

Designing the homepage first and the donation or sign-up flow last, when it should be the other way around
Choosing a platform based on what a developer prefers rather than what your staff can actually maintain
Launching without a plan for who updates the site afterward, so it starts going stale within months

Built as a template system your team can actually keep up with, not one-off graphics that stop looking consistent after a month.

FAQ

Questions about social media design.

How long does social media design usually take?

Most social media design engagements run 4–8 weeks depending on scope, though a narrowly defined project can move faster and a larger, multi-part engagement can run longer. We’ll give you a specific timeline once we understand what you’re starting from and how many stakeholders need to review along the way.

Do we need anything ready before we start?

Not much, access to existing materials (brand assets, site logins, past campaign data, whatever applies to social media design specifically) and one call to align on goals is usually enough for us to start. If you don’t have those materials organized yet, we can help pull them together as the first step.

Can this be bundled with other services?

Yes, social media design is often paired with related work in the same category, and many clients combine it with an ongoing retainer once the initial project wraps so the work doesn’t sit unused. We’ll flag what makes sense for your goals rather than upselling everything by default.

Who actually does the work?

A small, consistent team, not a rotating cast of freelancers. You’ll know who’s working on social media design for your organization from kickoff through delivery, and that same team handles revisions rather than handing you off to someone unfamiliar with the project.

What if we’re not sure this is the right service?

Tell us your goal and budget and we’ll say plainly whether social media design is the right starting point, or recommend something else in our services that fits better. We’d rather scope the right engagement than sell you the wrong one.

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Related services.

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Let’s talk about social media design.

Tell us about your goals and we'll put together a proposal built around your budget.
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